SMS - Understanding Character Limits

An important part of messaging is understanding character limits because this can affect the number of credits you use when sending a message.

There's a maximum amount of characters you can use before your message goes from one SMS using one credit, to one SMS becoming multi-part and requiring two, sometimes even 3 credits. 

Now that might not seem like a big deal when you're sending 1:1 messages, but if you're sending campaigns to large groups of contacts, your budget can double or triple in a blink and it can result in a nasty shock when the invoice rolls in.

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